Setting Pricing & Margins for Alsona Resellers
Reselling Alsona allows you to launch your own branded LinkedIn and email automation platform — fully white-labeled, globally supported, and ready to scale. This article explains how to set your pricing structure, profit margins, and packages to maximize recurring revenue while staying competitive.
1. Understanding the Alsona Reseller Model
As an Alsona reseller, you purchase licenses from Alsona at discounted wholesale rates and resell them under your own brand. You control:
Your retail pricing (monthly, quarterly, or annual)
Your currency (USD, EUR, GBP, etc.)
Your customer support tiers
Your add-on services (AI appointment setting, onboarding, deliverability setup, etc.)
Your margin is simply the difference between your retail price and your reseller cost.
Alsona Base Costs (per seat):
$120/month (monthly)
$95/month (quarterly)
$75/month (yearly)
2. Choosing Your Pricing Strategy
You have flexibility to price Alsona under your own brand — whether you position it as an entry-level tool or a premium AI-driven platform.
A. Value-Based Pricing
Position your platform as a premium automation and AI outreach system.
Recommended retail: $199–$299/month
Target margin: 50–65%
Ideal for: Agencies and consultants offering done-for-you outreach or lead gen retainers.
B. Market-Competitive Pricing
Stay close to industry averages while emphasizing your brand and service layer.
Recommended retail: $149–$199/month
Target margin: 35–50%
Ideal for: SaaS resellers and growth marketers competing with tools like Zopto, Expandi, or We-Connect.
C. Volume-Based Pricing
Attract larger clients by offering scaled discounts for multiple seats or longer commitments.
Example:
Seats | Price per Seat (Monthly) |
1–4 | $189 |
5–14 | $159 |
15+ | $139 |
3. Profit Margin Examples
Here’s how your profit might look based on different plans:
| Your Retail Price | Alsona Cost | Profit per Seat | Margin % |
Monthly | $199 | $120 | $79 | 39% |
Quarterly | $179 | $95 | $84 | 47% |
Yearly | $149 | $75 | $74 | 50% |
Your profitability increases significantly when you encourage quarterly or annual subscriptions — you pay less per seat, and your clients stay longer.
4. Bundling for Higher Margins
Your software price is just one part of your offer. The highest-margin resellers bundle services such as:
Add-On | Description | Suggested Price |
AI Appointment Setting | Alsona’s conversational AI that replies & books calls automatically | +$100–$150/mo |
Campaign Setup & Copywriting | You build sequences & messaging | +$150–$300 one-time |
Deliverability Setup (DNS, SPF, DKIM) | Technical warmup & reputation management | +$100 one-time |
Dedicated Account Manager | Ongoing optimization support | +$75–$200/mo |
Custom Reporting / Dashboard Access | White-labeled analytics for agencies | +$50–$100/mo |
Bundling these extras can increase your effective margin to 70–85% without needing more seats.
5. Example Reseller Pricing Packages
Plan | Target Market | Retail Price | Profit Margin (Avg) | Highlights |
Starter | Freelancers & small teams | $149/mo | 30–40% | Basic LinkedIn + email automation |
Pro | Growth agencies | $199/mo | 45–55% | Includes AI appointment setting & multi-seat access |
Agency | White-label & multi-client | $249/mo | 60–70% | Includes white-label reporting, onboarding, and account management |
(You can fully customize pricing, branding, and billing inside your Alsona reseller dashboard.)
6. Incentivizing Long-Term Contracts
Encourage clients to commit longer with simple incentives:
Quarterly plans: 10–15% off
Annual plans: 20–25% off
Multi-seat plans: 5–10% off per seat
Longer terms improve cash flow, client retention, and profit per user while reducing churn.
7. Best Practices for Sustainable Growth
Keep it simple: Offer 2–3 clear pricing tiers.
Track ROI: Monitor your cost per seat, churn, and average contract value.
Highlight your value: Sell outcomes — not features. (Booked meetings > automation.)
Bundle strategically: Use setup fees and service add-ons to lift margins.
Review pricing yearly: Stay in line with market trends and feature updates.