Once your campaign is live and running, it’s time to review the data. This step is essential for improving performance, understanding what’s working, and optimizing future outreach.
Where to View Campaign Performance
Head to the Campaigns tab
Click on the specific campaign you'd like to review
You'll be taken to the Campaign Stats Dashboard
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Filter by Date & Seat
At the top of the dashboard, you can customize your view:
Date Filter (top right) – Focus on specific time periods
Seat Filter (top left) – Review data per user seat
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Key Metrics to Track
This dashboard includes all the metrics you need to evaluate the effectiveness of your campaign.
The top success indicators include:
Connection Rate
Reply Rate
Sentiment Analysis (Positive, Neutral, Negative)
Benchmarks to Aim For:
Connection Rate: 30–40%
Reply Rate: 15–25%
Positive Sentiment Rate: 70–80%
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What to Do if Metrics Are Low
If your campaign isn’t hitting benchmark performance, it may be time to revisit your approach. Consider the following:
Targeting:
Are the leads qualified?
Are they relevant to your offer or audience?
Messaging:
Is it clear, concise, and compelling?
Does it avoid being overly salesy?
Are you speaking directly to their pain points or interests?
Credibility:
Is your LinkedIn profile well-optimized?
Does your company page build trust?
Even small tweaks can result in meaningful lifts in engagement.
Turning Insights into Action
Your campaign dashboard isn't just a report — it’s a roadmap for growth.
Use it to:
A/B Test new messaging strategies
Double down on high-performing workflows
Scale successful campaigns with more contacts
Understand sales cycles and buyer behavior
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Iterate, Optimize, Grow
The more campaigns you run and review, the sharper your strategy becomes. Don’t be afraid to test, adapt, and evolve — it’s the secret to long-term outbound success.
That’s it! You’re now ready to launch, engage, and optimize with Alsona.